Fresh … one of the major players in the home appliances field!
Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing cutting-edge technology and affordable quality products to enhance customers’ lives.
Covering an area of 310,920 m² between manufacturing, know-how and joint venture factories, Fresh currently runs more than ten state of the art factories located in 10th of Ramadan City industrial zone, Badr City, and Ethiopia.
Fresh is producing over 1000 varied models of premium products manufactured and assembled in its own facilities to exceed not only local, but global expectations.
More than 5,000 dedicated employees invest in both research and development to constantly ensure compliance with its well earned CE Mark & ISO ISO9000-2015 (from the TUV Rhineland Group) always guaranteeing that its products meet international quality & safety standards.
With a 24/7 operating Call Center, we sufficiently attend to all customers’ queries & needs with the professional mindset of being “partners to depend on”.
Driven by 30 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 60 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market.